Dar goes for strategic tourism promotion in US

TANZANIA has launched a massive tourism campaign through roadshows in the three cities of America’s West Coast.

The Permanent Secretary (PS) in the Ministry of Natural Resources and Tourism, Dr Adelhelm Meru, said that the campaign would help in promoting the country’s tourist attractions in the cities of Los Angeles, San Fransisco and Seattle.

“We are confident that 2015 will be a year of continued growth from the American market especially since destination Tanzania is on so many ‘hot lists’ of places to go.”

On her part, the Acting Managing Director of Tanzania Tourist Board who organised the roadshows, Ms Devota Mdachi, said the West Coast part of the United States of America was one of the largest tourism generating markets for Tanzania.

She said the number of tourists from the area as Ethiopian Airlines opened its new gateway in Los Angeles and Turkish Airlines opened its new gateway in San Francisco.

Tanzania has become the top destination of 2015 for the American traveler. It was named one of the “Best Places to travel in 2015” by Travel + Leisure, featured in the“52 Places To Go In 2015” by The New York Times and Tanzania’s Ruaha National Park was featured on Afar Magazine’s “2015 Where to Go” list.

The success of Tanzania Tourist Board’s marketing efforts in the USA shows a 7% increase in American visitors in 2013 (up from 65,110 in 2012 to 69,671 in 2013), making the USA Tanzania’s second largest tourism source market worldwide.

This is also due to the fact that, Tanzania, in addition to having three of Africa’s natural wonders of the world, is viewed as a peaceful and stable destination, rich in history and cultural diversity.

The aim of this promotional campaign is also to show support for Tanzania’s American tourism partners, agents, tour operators, airlines and media as well as to provide an update on the expanding tourism products, new infrastructures and air connections

SOURCE: DAILY NEWS

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